Horizon Marketing & Sales is a vertically-integrated revenue operation in Weston, Florida. We don't just generate leads — we close them. We run paid acquisition, outbound prospecting, sales enablement, and CRM operations as a single connected workflow, for businesses between $3M and $40M that need a sales team yesterday.
We started Horizon in 2019 after a decade running enterprise sales teams at two software companies and one industrial services firm. The pattern we kept seeing in growth-stage businesses was always the same: a marketing function that generated leads, a sales function that complained about them, and nothing in between that connected the two.
We are the thing in between. We run marketing as the upstream half of a sales operation — not as a separate department with its own slide deck and its own goals. The unit of work is a deal closed, not a click or an MQL.
Practically, this means we usually own four of the five things that ordinarily report to four different vendors: the paid acquisition channels, the outbound prospecting motion, the sales enablement (decks, sequences, playbooks), and the CRM operations that make the data trustworthy enough for anyone to act on.
The fifth thing — the actual outside salesperson who shakes the hand and signs the contract — is yours. We do not replace your closer. We make their pipeline three times the size it was when they got it.
Weeks 1–3. We map the funnel as it exists. Channels, leakage points, CRM state, sales team capacity, what your last six months of pipeline actually did. Written deliverable.
Weeks 4–6. CRM cleanup, dashboards, integrations, sales enablement materials, attribution. The unglamorous infrastructure that lets the next phase actually be measurable.
Weeks 7–10. Paid campaigns live, SDR sequences live, landing pages live, sales materials shipped to the team. Everything goes up in pieces, instrumented from day one.
Weeks 11+. Weekly Monday memo with what changed and what's next. Bi-weekly working session with your sales lead. Quarterly retro. We do not run monthly all-hands.
Aggregate performance metrics across our active engagement book, rolling 12 months ending Q1 2026. These are medians, not best-case — and we will share full client references on request, after the second call.
The work translates across categories, but the institutional knowledge that compounds — buyer behavior, channel economics, regulatory wrinkles — concentrates where we spend our time.
Managed services, professional services, software-adjacent. Typically $5M–$40M, with deal cycles between 30 and 120 days. Where most of our engagement book lives.
Commercial general contractors, specialty trades, building product distributors. Long-cycle, relationship-dependent sales motion. We came up in this category.
Practice groups, B2B medical services, regulated medical equipment. We handle the compliance-heavy outbound work other agencies pass on.